Digital Marketing
The entire world has gone digital, and, as a result, today’s consumers are much more savvy than they were a generation ago. If you want to truly connect with your audience, you have to meet them where they are, wherever they are. Digital marketing campaigns are the most cost effective way to grow your brand while maintaining your authenticity.
How We Help Your Digital Marketing
1
Lead Generation
What’s the first thing your business should do after building a brand that resonates? You have to start getting customers and clients. If we think about sales and marketing as a funnel, we can consider lead generation the faucet that feeds people into your pipeline. Our strategies have been data-tested and proven for over a decade to produce quality leads that convert into customers.
2
Search Engine Optimization (SEO)
Because so many people use Google search to find products and services, you have to make sure you’re findable to the people who are searching for the products and services you offer. We can build and optimize your website so that you consistently rank on the first page of Google search. Our SEO strategy focuses on strong keyword research, industry-relevant content development, and outreach-based authoritative link building.
3
Email Marketing
What do you do when you engage a prospect who sees the value you offer but isn’t ready to buy? As the adage goes, the fortune is in the follow up. Using email campaigns effectively can not only help you keep your audience engaged, but it can also give those prospects who weren’t previously ready to buy more information to gently move them towards a buying decision. Additionally, email marketing is a great way to cross-sell and even upsell your products and services to your existing customers. Based upon our analysis of your customer segments and user profiles, we can create email marketing journeys that can increase your revenue significantly. In fact, a 2021 report indicates that email marketing campaigns have an ROI of $36 for every $1 spent.
4
Paid Ads
Paid ads have gotten a bad rep recently, and I think it’s because they are grossly misunderstood - even by marketers. Fortunately, we know paid ads well enough to craft custom campaigns that can help you generate sales and quality leads almost immediately. Our approach is driven by our analysis of performance data, allowing us to make fast decisions about your ad campaigns to get the greatest ROI impact while minimizing your ad spend.
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